A TMS built around your lanes — not McLeod's roadmap.
Legacy brokerage software either costs six figures to stand up and looks like 2003, or it's a cheap shell that leaves your dispatchers copying and pasting all day. We build custom brokerage operating systems with AI in weeks, on a flat monthly subscription — no implementation fee, no per-seat tax, no bolt-on modules.
Lemon Labs is ranked in the top 10% of custom builders on Lovable.dev — the AI-native development platform.
Plus per-seat fees, EDI add-ons, tracking add-ons, and a services contract to configure it.
One monthly subscription. Build, hosting, iteration, AI upgrades — all included.
Walk us through your lanes, top shippers and carrier network on a 45-min discovery call, or send a written brief.
Legacy TMS vs. Lemon Labs.
What the platforms actually cost.
Sticker prices are misleading. Real cost is platform fee × seats + EDI + tracking + services + the deals you lose because your reps are stuck in the UI.
- Multi-year contracts and thick services engagements
- UI shows its age — reps live in 20-year-old green screens
- Every integration (EDI, tracking, factoring) is a paid module
- Rigid workflows — your brokerage bends to the software
- Reporting is generic; margin analysis lives in Excel anyway
- Carrier packet + insurance verification handled off-platform
- Priced per seat — expansion cost punishes you for hiring
- Roadmap driven by their biggest 3PL customers, not you
- Custom fields and workflows behind higher tiers
- Cheap sticker price, thin feature set — you'll outgrow it fast
- Carrier vetting, tracking and IFTA reports bolted on later
- Little to no automation — dispatchers copy/paste all day
A system that fits your brokerage.
We start from your top lanes, your carrier network and your settlement workflow — then design the dispatcher workspace and shipper portal around them. Everything below is included in your monthly subscription.
- Branded carrier & shipper portals — quote, book, upload docs
- Load board with margin, lane and reload intelligence at a glance
- AI carrier vetting — auth, insurance, safety, watchlist in one call
- Rate confirmations, BOLs and lumper receipts auto-generated & e-signed
- Real-time tracking via MacroPoint / Trucker Tools / ELD plus SMS check calls
- AI email copilot for quoting, load offers and negotiation drafts
- Automated settlements, factoring exports and QuickBooks / NetSuite sync
- Claims workflow with photos, timelines, and carrier accountability
- EDI 204 / 214 / 210 / 990 with your top shippers, mapped for you
- Margin, aging, and lane-yield dashboards for every rep and every customer
See it running.
A working simulation of what a custom freight brokers build feels like — clickable, opinionated, and shipped with AI-native speed.
A brokerage OS you can actually dispatch from.
Step into a working workspace we built for a mid-market freight brokerage — browse the load board, open a shipment, and watch the AI copilot draft a carrier offer.
- Mid-market brokerage with 40+ active lanes
- Load board with margin, status and reload intel
- Shipment detail with tracking, docs and check calls
- AI copilot drafting carrier offers and shipper quotes
Ready to own your brokerage's operating system?
No up-front fee. No per-seat tax. One monthly subscription and a system built for the way your brokerage actually moves freight.